Ice creams and the trend of experiments

In a GlobalData survey, 85% of respondents in India said that they often/sometimes try new or different varieties when purchasing ice cream products. While classic and fruity flavours continue to hold their appeal, consumers are curious to experiment with new tastes – especially millennials in the Asia-Pacific.

In India, youth under 26 years old account for 53% of the population, making them the key demographic for the ice cream and frozen dessert sector.

This appetite for diversity is leading a trend in the use of novel and unusual ingredients such as hot sauces, salted caramel, cheddar cheese, and rosemary.